OnePlus is a Chinese consumer electronics company founded in December 2013 by Pete Lau and Carl Pei, headquartered in Shenzhen, and operating as a subsidiary of Oppo under BBK Electronics, which also includes Realme and Vivo. Launched with a mission to offer premium smartphones with high performance at competitive prices, OnePlus debuted with the OnePlus One in 2014, introducing the "Never Settle" philosophy and a unique invite-only sales model. Known for its OxygenOS (now OxygenOS 15 based on Android 15), fast charging (Warp Charge, now SuperVOOC), and flagship-grade hardware like the Snapdragon 8 series chips, OnePlus has grown to serve over 100 million users worldwide, ranking among the top 10 smartphone brands globally. Beyond phones, it has ventured into wearables (e.g., OnePlus Watch 2) and audio products (e.g., OnePlus Buds), with a strong presence in India, China, and the U.S. In 2025, OnePlus continues to innovate with AI features and sustainable designs, though it faces challenges from market competition and its close ties to Oppo, which occasionally spark debates over brand independence